Smart Payments Platform>SKUPay

SKUx’s patented SKUPay® technology rapidly enables merchants to accept item-level payment programs across a variety of growth industries; from health and wellness benefits, to consumer-packaged goods promotions, to merchant private label brands, and beyond. Merchants who implement the solution can now accept item-level restricted payment programs through one single point of integration between their POS system and multiple program providers, eliminating costly custom development and reducing operational complexity. The innovative technology solution is designed to be rapidly deployed as a POS update without changes to core POS logic, all while delivering a seamless checkout experience for customers. ST. PETERSBURG, Fla., August 6, 2025 – SKUx, a leader in item-level payment acceptance and digital payment innovation and, the leading national integrated retail technology solutions provider, today announced a partnership to enable TRUNO U.S. merchants to advance their acceptance of item-level payment programs, helping merchants unlock new revenue streams, create efficiencies, and attract new customers across a variety of use cases. This comes at a pivotal moment in retail as brands, governments, and benefit program administrators seek more effective ways to fund and deliver value to consumers at the point of sale. SKUx enables tenders to be linked to any number of…

When a customer pays at retail, it appears seamless enough. For customers, once the transaction is complete, they leave with their purchases. For retailers, however, there are many moving parts and entities behind the scenes that could be more aligned to simplify onboarding new payment capabilities for the merchant. With today’s systems, what’s left on the table are many new customer service oriented payment innovations to support payments linked to item-level information. Retailers, from independent Main Street brick-and-mortar to physical and online big box stores, have an increasing need for unique transactional acceptance requirements. Streamlining the innovation in the payment systems encompasses two distinct ecosystems: payment and acceptance. The Payment Side The payment side involves credit card companies, for example. On the acceptance side sit the point-of-sale (POS) systems where transactions are recorded. The companies in the “payment” ecosystem often don’t consider the range of complexities with gaining broader “acceptance” at merchant point of sale. To muddy the waters further, there are multiple POS systems as well as a bevy of payment vehicles, including credit cards, networks, wallets, fintechs and rails. “There is a spider web of connections across these roles and, in most cases, payment innovations are coming from…

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SKUPay® is the first multi-patented, item-level payment adjudication technology not requiring merchants to share sensitive basket-level data externally

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