Author: harry
Three Actions You Can Take This Quarter to Fix Your Engagement
Published by Trisha Asgeirsson – President, SKUx You don’t need an 18-month roadmap to address the rejection of your loyalty program. You need three tactical moves...
The Liquidity Crisis: Why Gen Z Can’t Afford to Wait for Rewards
Published by Trisha Asgeirsson – President, SKUx 46% of Gen Z live paycheck to paycheck. That single statistic explains why your points program...
The Cash Revolution: Why Customers are Rewriting the Rewards Playbook
Published by Trisha Asgeirsson – President, SKUx Generation Z has made their position clear: they want cash, not points. ...
The Hidden Cost of Breakage: What Finance Needs to Know About Rewards
Published by Trisha Asgeirsson – President, SKUx The breakage model is failing The numbers are stark: 23% of all rewards...
The 60-Second Rule: Why Mobile Speed Defines Gen Z Loyalty
Published by Trisha Asgeirsson – President, SKUx 85% of Gen Z made a mobile payment in 2023. If your loyalty...
The Psychology of Instant Gratification in Rewards: Why “Now” Beats “Later” in Modern Loyalty Programs
Published by Trisha Asgeirsson – President, SKUx The Need for Now Scenario A: You’re told you’ll earn points that...