The Challenge

For this national C-store chain, cash customers were invisible.

Without digital footprints or loyalty data, the business couldn’t personalize offers, understand buying patterns, or track performance. They needed a simple way to bring these customers into their loyalty ecosystem.

The Approach

The strategy was bold in its simplicity: one QR code, one seamless path from analogue to digital.
SKUx supported a 15-store pilot using in-store signage to catch customers at the moment of purchase. The call to action? Scan to claim a reward. No requirement to download an app. No need to set up a payment account. Just scan, verify, and spend.

Within moments, customers were sent a $3 branded digital prepaid card, available immediately in their mobile wallet and usable on any in-store item.

The Experience

From tap to transaction in under a minute:

• Scan the QR – Signage prompted customers to engage
• Verify Details – Simple opt-in flow collected minimal personal info
• Instant Reward – $3 digital prepaid card delivered on the spot
• Spend or Save – Cards could be used instantly or stored for later

It wasn’t just easy – it felt modern, relevant, and built around how people already shop.

The Results

Behavior changed. At scale.

• 93% of customers who scanned followed through
• 91% claimed their reward
• >140,000 customers could be digitally onboarded in 60 days across 820 stores

This was so much more than just a standard promotions, it was a fast lane to a more connected loyalty program.